Retail stores are teaming up with high-end fashion designers and expanding their customer base to middle-income shoppers. This is making those designers’ reputations sky-rocket as normal people are enjoying well-made housewares and fashion at reasonable prices.
Isaac Mizrahi was the first big designer (that I can recall) who made an exclusive line for Target. His products were high quality and great design. As his popularity grew, other designers caught on fast. Today, Missoni is the latest designer to offer housewares, clothing, accessories at Target; and those products are flying off the shelves.
But Target is not the only department store joining forces with famous designers. In 2007, Vera Wang introduced “Simply Vera” for Kohl’s. I am a huge fan of this line. Every item I have purchased is fashionable and wears well even after several washes. My new favorite designer at Kohl’s is Jennifer Lopez. Her fashions are what I like to call “edgy/sophisticate” and I can’t wait to wear these new Fall fashions.
So now women (and men) everywhere can enjoy fabulous fashions that were once reserved only for Saks and Neiman’s. Happy Shopping!