Lilly Pulitzer® released its limited time Target fashion/home decor collection today. In the past decade, Target has been introducing high-end designers; and Lilly Pulitzer® is now placing and pricing their merchandise for the masses….making an even bigger profit on their quality products.
And “limited” is completely true. The collection went on sale online at midnight causing the website to crash due to the masses ordering. The online merchandise sold out within a few hours.
I was at Target at 7:40am (Sunday Store Hours: 8:00am) and I was greeted with a long line of waiting women….two girls in front of me left their after prom party for a chance at Lilly! While waiting, Starbucks gave samples of their Creme Brûlée drink; and the Target manager passed out maps to locate the merchandise easily within the stores.
But that was before the crazy train came! When the stores opened at 8:00am, women in the front of the line took their carts and blocked other women from entering the store. I had to RUN around an obstacle course of 4 red carts just to pass through the front doors.
When I was finally in the store, I was racing other women to the FOUR racks of women’s clothing. Women were tearing clothes from the racks and filling carts without even looking at sizes……obvious that these items will be sold on eBay! Others grabbed handfuls of clothing and headed to the fitting rooms with others following behind to get any items that did not fit correctly. The racks were empty in five minutes! To quote a manger, “This was worse than Black Friday”.
Since, I had done previous research, I knew exactly what I wanted to purchase. I was able to locate the wanted clothing, grab my size and head directly to the girls’ department. However, others were not so lucky. A friend of mine was elbowed in the ribs; and another lady’s items were stolen from her hands. It was not the best show of humanity.
In the end, I was happy with what I was able to purchase for myself and Miss Modhousewife with a total bill of $100 and the quality is great. In the Lilly stores, I would not be able to purchase one dress for $100…so the savings are super!
Target managers also told me that they will not be getting more merchandise.
It was truly an adventure in shopping!